• Meet the team

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    Martin Choo

    Operations Manager / Cycling Analyst

    Martin has a Masters Degree from Columbia University and an Engineering degree from University of Western Australia.

    While studying and living in the USA, he was an avid cyclist and competitive racer in the Northern CA amateur racing circuit.


    Now based in Singapore, Martin has dual roles of running the operations and also as the Performance Engineer & Bike Fitter. He works on the interface between the mechanics of the body and bicycle to optimize performance by manipulating physics and biomechanical changes with the rider’s musculoskeletal conditions while increasing performance and reducing injury.

    The common symptoms of the cyclists' musculoskeletal conditions that Martin has worked with are knee pain, lower back pain, neck pain, hand numbness and hot spots in the feet which can be eased with adjustment of the bikes through bike fitting.


    Martin is a certified bike fitter (RETUL Master Fitter, Gebiomized - Level 2, SICI - Certified) and also a USA Cycling Coach (Level 2).

    He has worked with competitive cyclists in Singapore, USA and Australia.